Why is the trend that one should provide his credit card with free trial subscription?
"Some consumers already fear here that there is a risk of being bound and charged for something they do not know and therefore it counts negatively on the trust barometer," says Jimmy Atkins, who since 2018 has researched and taught in "buyoligy" and ROPO (Research Online Purchase Offline). His research shows that 8 out of 10 omit a trial subscription if you have to provide your payment card!
Every single day, millions of consumers b2c and b2b are "cheated" online and the pattern is well known. Even if something is too cheap or promises the unattainable, we are attracted. When many are cheated, at the same time there are more who go to work more thoroughly and therefore we check customer reviews like never before.
"People want to trade with people they know or feel they can trust", Atkins continues and therefore the pattern looks like this when we look for "something" that we have not traded before or do not know a credible supplier on: We go on a search engine - over 70% go to Google - types what we are looking for and the links we see in the search result are checked in Trustpilot, if "ratings" did not appear in the search result.
If you want me to sign up for a subscription based on your promises and offer me to "try for free" then why do you want my debit card information before my trial subscription starts?
Michael Fiil: "I have been following Jimmy's research in" buyoligy ", ROPO and the" new normal "since 2019 because I want to understand why many are basically skeptical of online trading and online subscriptions. But also understand how to differentiate out and here it is clear that "let me try without having to pay" and Review Marketing are important "tricks"
Our own research confirms: 7 out of 10 start with a free and completely non-binding subscription, where they get the opportunity to try all the platform's facilities, however, with a maximum of 30 customer reviews. Once they get the review script copied to their web pages, and get re-indexed by Google or Bing and see the result, then 6 out of 7 made upgrade because they have been convinced ..