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Reputation management and being able to manage the business's reputation while using customer reviews strategically
in online marketing, is actually one of the most important to master 2023 according to McKinsey Research. Success online starts in the search results on Google or Bing - this is where new potential customers find a link to our website. Keep in mind that 88% of consumers have as much confidence in online reviews as recommendations from family and friends and therefore it has become important to show its reputation already in the search results.
There are hundreds of platforms or software that can be downloaded, with lots of promises that they are the best and help effectively with Reputation Management (reputation management) but what to look for? What features are MUST HAVE and NICE To HAVE? We are drilling into that now and trying to help you find the most profitable platform.
How to choose the best reputation management software?
Many companies in the SME segment have limited resources with expert knowledge and time. Therefore, most people are looking for software or platforms that offer lots of automation, robot or autopilot. Accumulated customer reviews - 423 reviews and average rating of 3.9 should preferably be 10 more and 4.0 tomorrow and this view of the reputation in real time there are not many platforms that offer!
However, there are several things you should look for when choosing the platform that suits you best at the same time and most likely provides the desired online results.
These are must-have features:
⦁ Ease of use
⦁ Language - is the software available in your language?
⦁ Simple dashboard for management
⦁ Autopilot - is it available or do you need to update manually?
⦁ API and smart linking to and from own website
⦁ Maintenance and updates
⦁ Analysis and insight
⦁ Customer support
These checkpoints are important when looking for suitable reputation management software and then use it in your choice!
Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites.
Podium merges customer interactions and online reviews in a single dashboard, ensuring simple review monitoring, media monitoring, and management. From there, you can send review invitations, respond to online reviews in real-time, and send and receive text messages with current and new customers.
Additionally, Podium’s platform not only provides businesses with reports on the business operations but also includes sentiment analysis and competitive benchmarking that allows you to see where your company ranks against other competitors. Also, there is a mobile app available.
Main features:
Pricing:
The pricing is based on the number of locations. Contact their team to request a price quote.
Trustpilot is an online reputation management system best suited for medium to large-sized online businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results. It is great for local businesses.
It offers the options to collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. This review platform can help you with the easy management of your referrals and online reviews. You can manage your positive and negative reviews and create widgets out of your best ones.
It has a good analytics dashboard where you can monitor customer reviews and the performance of your brand reputation across the web.
Main features:
Pricing:
Free plan – forever free
Standard plan – starting at $199 per month based on impressions (push notifications delivered)
Embed Reviews is an online reputation software that will help your business to manage its online reputation status. It gives you the ability to manage the reviews you already have, collect new reviews, and showcase all of those reviews on any website.
You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOs and Android too. One of the best use-case is the ability to embed Google reviews automatically from multiple Google locations.
The software will connect to your Google and Facebook accounts, generate the reviews, and display them. You can directly respond to reviews manually or with automated responses.
Users can collect reviews on any website in a web-collection form and through messaging (send an email or SMS requests).
You can display star reviews snippets in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction.
Main features available:
Pricing:
Pro plan – $29 per month
Pro Plus plan – $49 per month
Premium plan – $99 per month
Enterprise plan – custom price based on number of review sources
Au2Matic.com is an online reputation platform that will help your business to manage its online reputation. It gives you the ability to manage the reviews you already have, collect new reviews, and showcase all of those reviews on any website.
You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOs and Android too. One of the best use-case is the ability to embed Google reviews automatically.
The software will provide you with ready-to-use scripts - copy and paste to the header of any webpage once - and the autopilot makes sure that Google search always display latest reviews and new ratings. You can directly respond to reviews manually or with automated responses.
Offer free template for one-click reviews. Let customers click their rating by clicking directly in the email you send and you double your hitrate.
You can display star reviews snippets in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction.
Main features available:
Pricing:
All included - no limits - subscription only $15 per month.
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals, and sales. It has a good review monitoring system, sending email and SMS requests, and good and bad review management.
The platform has an automated process of collecting reviews from your business listing, and at the same time, it’s a distributor of reviews to several review sites.
NiceJob CRM is built for companies that do great work and want to use their customers’ word of mouth online to skyrocket their sales.
The process is automated, so you won’t have to do almost anything manually. It will save you lots of time and yet develop great results for your online reputation.
Main features:
Pricing:
1 – 2.500 customers – $75 per month
2.501 – 5.000 customers – $95 per month
5.001 – 9.999 customers – $145 per month
10.000+ customers – $290 per month
Yext is cloud-based reputation management software that helps businesses manage positive customer experience by monitoring and responding to customer feedback. The platform is excellent for social media metrics, sentiment analysis, review requests, and response management.
Designed for all types of businesses (even SaaS and local ones), pulls the streamline by letting users generate organic feedback from customers to share them across websites and local pages.
The platform also can display star ratings on the organic search results and improve traffic and engagement.
The solution comes with brand control tools to help franchisees, advisors, agents, or local managers operate business processes and review responses based on controlled user access.
Main features:
Pricing:
Emerging – $4 per week
Essential – $9 per week
Complete – $10 per week
Premium – $19 per week
