Has the "view" to your web pages from prompts become like the weather forecast - alternating rain and sunshine?

I'm not an SEO specialist - fortunately, I'm tempted to say - I look at "everyday challenges" in terms of visibility like most people who have to market and run a business. I have great respect for the impact of SEO, but must also state that the results are often murky, abstract and often take a long time to come. Not because of the SEO itself but because the search engines and LLMs have their own reality and agenda!

Let me trace back the time to the COVID-19 LOCKDOWN. Perhaps you had a business that had to close during or after? I hope it survived! Regardless, COVID-19 was a huge wake-up call for everyone. There was talk of "Social Selling", "ROPO" and even the "new normal". Everyone had an urgent need for visibility on the web because the customers no longer showed up physically.

In 2025, the reality is different - but certainly not easier:

⦁ Wars have come closer.

⦁ World trade has become uncertain.

⦁ The US has a new president with an agenda that clearly complicates trade between Europe and the US.

⦁ Dependence on US Techs and especially securing own data has become real and strategically important to deal with.

⦁ Credibility and trust take on new dimensions and new meaning every single day.

⦁ Online search has gained new players and the use of AI has become everyday.

All companies must be visible where the customers are. They must also be visible where new employees or suppliers are?

That is why there are still fairs, exhibitions, advertisements are still made in the printed media, flyers and special offers. The fact is that a lot of people start their search online and therefore the dependence on SEO and other tools is growing every single day. So do expectations for payback!

I don't know about you, but I'm tired of web pages with all kinds of popups and especially the ones with popups that keep coming back even after I close them! A great many web pages have become a flood of technicalities and plugins. Most have only visual purposes, but in reality they might make machine-reading and tokenization for LLM's more difficult? Websites are showcases and therefore they must be:

⦁ "delicious" - in every way - for people who visit them!

⦁ but they must also be "delicious" (read: easy to understand and interpret) for the search engines and LLM's that crawl them and help us with marketing online!

Are both possible? Well, the first is an individual decision - graphics, taste and preference. The second is more complicated, because now it gets more nerdy - and expensive - some will probably think. The fact is that very few of us know the algorithms at Google, Bing or the new LLM's. What are the criteria for getting into the selection class - i.e. my web pages appear and rank on Google and Bing AND appear in the answers in Overviews and LLM's?

As previously mentioned, I am not an SEO specialist, nor a content writer or communication expert (is that clear in this post?) - but I have participated in many IT projects centered on Business Automation (BA) and Business Intelligence (BI) - or "the data-driven company" which is also a buzzword.  Here in August 2025, I think many companies (large and small) are experiencing fewer visits to their web pages and little or no display in the responses from Overviews or LLM's. The frustration is increasing - what is the explanation?

Perhaps your strategy and efforts have been focused mostly on visibility to people but fail on Machine readability and LLM's?

I have closely read a lot of blog posts about the pros and cons in relation to "Better visibility in the answers from LLM's", I follow a lot of SEO specialists from most of the world and of course we have done hundreds of tests ourselves and collected facts from our own and customers' websites, in the last 12 months. The facts - or at least the pattern - 2025 - looks like this:

- Structure has become even more important.
- Headings (H1-H6) are still important also for LLM's.
- Paragraphs (p tags content) are still the most important.
- Schema Markups are resurgent, maybe LLM's "love them"?

Structure in coded form is perhaps the key word - the common denominator - for better visibility in the answers from LLM's!

⦁ Headings appear as <h1> to <h6> html coded. But perhaps wrapped in some human-only visible (delicious) styling?

⦁ The content (traditionally) comes as Paragraps <p> tags html coded. Again maybe wrapped in some human only visible (delicious) styling?

⦁ Schema Markups - cannot be wrapped in styling or css. They can be a combination of Headings and Paragraphs (content) but because they meet a code standard (JSON-LD) the "wrapping" (styling) is gone, the html tags become "machine-readable" and thereby helps LLM.

Actually, the use of Schema Markups - here August 2025 - is perhaps the most important thing in terms of visibility on LLM's and should perhaps be at the top because they can result in "Machine Readability" of Headings and p-tags. Headings and Paragraphs are still elements that must be managed and edited via CMS platforms, but Schema Markups (structured data) can be automated, made dynamic and maintained outside the CMS platform in 2025. That is, by people who know something about the market, industry, product and what is current. And because it is about structured data, it works for LLM's but also for Google and Bing. Now we hit "my home turf", namely automation and Software as a service (SaaS). But most importantly - how your web pages can:

⦁ increase visibility in general across online marketplaces and LLMs.

⦁ can be dynamically adapted to tomorrow - whatever it brings - AND not break any budget.

We have reached my advertisement for the SaaS platform Au2Matic.com. A platform we started the development of in 2021 - during the COVID-Lockdown - which had to fulfill five objectives:

1. The use of Schema Markups must be automated and independent of the CMS platform.

2. Schema Markups must be easy - un-technical and un-nerdy - even if it is JSON code.

3. Collection, management and marketing of customer reviews must be simplified and possible via own websites.

4. The platform may contribute to the independence of US Techs and the preservation of data in Denmark or Europe.

5. The platform must be user-friendly, usable and profitable.

- If you want to understand Schema Markups, this page is a good place to start.

- If you want to experience automation of Schema Markups LIVE, this is where you need to see proofs and read more.

You can also take a look in the video and see how easily Schema Markups are created and automated via the Dashboard in Au2Matic platforms as well as other interesting tools the platform provides access to - un-geek, un-technical - for anyone who would like to increase the visibility of their web pages in the search results on Google, Bing and in the responses from LLM's:

Once you have inserted the finished scripts from Au2matic once via your CMS system, they never need to be corrected again. Not even when, for example, you add new FAQ or HowTo markups. Au2Matic Scripts are dynamic and ensure that the browser always reads and displays "latest news".

⦁ Now visibility in search results on Google and Bing - incl. Rich Snippets -becomes independent of CMS platform!

⦁ Several employees/teams can participate in editing the important FAQ and HowTo - topicality has taken on a new meaning - completely independent of the CMS platform.

⦁ Do like the bigs - even if you're small (SME)!

Have you been 'dressed up' and do you now know how your web pages can increase visibility on Google, Bing, Overviews as well as in the answers from LLM's?

I hope so, because that was the purpose of this blog article. I hope you will rate the article's content further down in terms of value and thereby help me to help you better in the future. Perhaps you may also be interested in these blog articles?

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