Looking for the alternative to TrustPilot, Yotpo, and Bazaarvoice?

Online customer reviews also provide customers in your physical store. It's called ROPO!

Checkpoints for your customer review strategy:

• It must be easy to create a customer review. One-click review opportunity doubles!

2. The customer reviews must be easy to manage and respond to.

3. The customer reviews must be easy to market online.

These three points must be executed on. Trustpilot has different 'solutions' for a fee. So have Google and other SaaS platforms.

Are your customer reviews YOURS or do they belong to e.g. a chain you are a member of? Can YOUR customer reviews be included if you want to 'get out' of the chain?

Is it easy to deal with 'fake reviews' - typically bad ones?

Are customer reviews hampered by verifications and logins or can customers make a review with one click?

Is YOUR current solution time-consuming as well as expensive?

How to quickly, easily and cheaply get started with reputation management and market customer reviews:

The Au2matic.com SaaS platform was launched during COVID-19 - where the lock-down of physical stores necessitated more online credibility and online visibility. The customers couldn't show up in the shops!

1. The customer reviews must be collected:

Instead of leaving the customers to Trustpilot etc., we think your customers should make their customer reviews on your own website. We developed automation and scripts that you or your agency can easily insert into your own websites/landing pages. You choose whether the customer should select 'number of stars', provide data or just use the 'One Click' review link.

The JSON code (script) ensures that the customer review is saved. You don't have to think about it any more afterwards.

2. The customer reviews must be managed and perhaps answered:

The one to three star reviews are just as important as the four and five star ones. Because they provide the complete picture. 'The Blemishing Effect' - click on the link, read the article and judge for yourself. On Trustpilot and Google it is almost impossible to get 'fake reviews' deleted. Most fake reviews are one or two star.

But is it best to have them deleted?  YES, if the review is FAKE - otherwise they increase credibility and you should leave them alone, but comment on them.

In Au2Matic.com, you get access to a dashboard where you can choose whether you want to delete a review or comment on it. And it doesn't matter if the reviewer is anonymous or has provided a name. You can praise and say THANK YOU for good reviews and you can comment on the reviews with one or a few stars. You become 'Master of your own house' - it's YOUR customer reviews, YOUR reputation - if you want to abuse the opportunity, it will backfire - WE RECOMMEND COMMENTING - rare delete!

But the control is completely in YOUR hands!

3. The customer reviews must be marketed.

And the marketing starts in the SERP (search result) on Goggle or BING. Google calls them 'Rich Snippets' and it's NOT HARD. Again, you get scripts that you can easily insert yourself or your marketing agency can. Reviews of the business must appear on ALL web pages and reviews of products or services must appear on their respective pages.

You choose - you can create as many schema markups as you want. Copy the finished code once, paste the code on the webite or under the product on your e-commerce platform and wupti. Now the customer reviews are displayed at product or company level.

Au2matic.com now ensures that the marketing takes place 'au2matic'. When GOOGLE or BING re-indexes or crawls your web pages or product pages, the customer reviews are automatically updated. The search engines read the stored data. That's smart and now new customers can see the customer reviews on your own website and don't need to log in to Trustpilot to see the reputation or feel safe!!

AND you also increase the chances of being displayed in the answers from the new AI-based SearchGPT search engines, which according to experts use Schema Markup and traditional SEO in their selection.

TIPS: Remember that you can get started completely free of charge and without the use of a credit card. Start a 30-day free trial subscription and experience the results for yourself. You will be surprised!

Get real ownership and full control of reputation and your customer reviews!

What is ownership and control?

• maybe you don't even own your customer reviews - the chain or agreement you're part of does?
• one and two-star reviews are just as important as four and five-star reviews – as long as they are not fake?
• is your SME "in the pocket of someone" who really doesn't care about your reputation – as long as you pay?

Who owns 'your' customer reviews? 

As long as you are part of what you are - a voluntary chain or franchise - the reality is that 'your' reviews belong to the chain. If you leave, 'your' reviews disappear and you have to start over! 

The good advice, if you are in doubt about ownership, is: Make sure to export or download your customer reviews monthly - if you can. If you can't, then STOP the current customer review system and create your own login where you feel secure, have ownership - or move to au2matic.com.

Can you 'freely' manage your customer reviews - both the 'fake' and real ones? 

The answer must be NO! Even though Trustpilot, Google, and various social media review options try to show "WE ARE TRUSTWORTHY," it is easy to create 'fake' reviews. Unfortunately, there are more fake one-star than five-star reviews! Can you remove a fake review on Trustpilot, even if the reviewer has never done business with your company? 

The answer is NO. You can start a loooong dialogue, but Trustpilot will never acknowledge that the review was fake?

Is your SME 'in someone else's pocket' without you knowing it? 

The answer must be YES if your SME is not sure who owns your customer reviews or if it seems difficult to read or export them.

"People do business with people they know or feel they can trust." It has always been that way, but your 'new' customers, those who don't know you or your business, products, or services, search for confidence and Authority through online customer reviews. Even those who visit your physical store, if you have one. COVID-19 and the lockdowns were an eye-opener for everyone in retail. Who wouldn't want to build a 'close relationship' with customers - both existing and new - and avoid being at the mercy of political, often poor decisions, like those we experienced during COVID-19?

- Have you forgotten the consequences of the lockdown in 2020?

- The importance of online visibility? 

- In 2025, SEO will be about more than just ranking and visibility on Google and Bing – your websites need to be visible in AI Overviews and the new LLMs.  And they search for answers that are trustworthy!

You find other related articles about why Your websites should use Schema Markups, Reputation Management and Review Marketing in this Blog Overview.

Au2Matic.com gets ★★★★ on

 USER FRIENDLY.

Au2Matic.com gets ★★★★ on

USABILITY.

Au2Matic.com gets ★★★ on

PROFITABLE.