One of the most important things to master 2023 is customer reviews. Analyzes indicate the management and marketing of customer reviews as the most important in Online Marketing 2023. McKinsey Research lists customer reviews as a must within ROPO and the "new normal. Star ratings (Review Snippets) must appear in the search result on Google and the display must continue on website and landing pages.
But customer reviews start with the entry, the one that the customer has to make, and here is a tendency that the easier it is, the more customer reviews you get. If you ask a sample of consumers why they fail to create a review, the answer distribution looks like this:
⦁ 65% do not bother to log in - it is too time consuming.
⦁ 30% will only review if it can be neutral.
⦁ 5% have other causes.
Maybe that also explains why the number of customer reviews on trustpilot and Google My Business is declining. In any case, there has not been the same increase in the number of reviews as in the number of online trades 2019-2021
What does it matter if you can submit your customer review with one click?
In April 2023, we conducted a survey of 100 users of Au2matic.com who had not yet reviewed their experience. The purpose was to find out if reviewing with one click gives multiple reviews and if it affects rating.
50 users received mail invitation I and other 50 users received mail invitation II.